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Webinars

The Secret to Insight Success: 'Jobs'

What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your  stakeholders needs and objectives. Jobs To Be Done can help...

Catalogue: Webinars 2022
Author: David Boyle
Company: Audiense
February 1, 2022
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Citation

Boyle, . (2022a, February 01). The Secret to Insight Success: 'Jobs'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-secret-to-insight-success-jobs-


Webinars

Selling Research Results Internally

Insights are not table stakes anymore and as an industry, it?s no longer about sharing information, but motivating the organization and ultimately people to take action.  But how?  Think like a marketer.Join Jessica Southard, Senior...

Catalogue:
Author: Jessica Southard
Company: Mars Wrigley
July 30, 2021
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Citation

Southard, J. (2021a, July 30). Selling Research Results Internally. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/selling-research-results-internally